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(c) 2002 Booking Workshop. All rights reserved
PO Box 55806
Seattle, WA 98155
206-686-1955, x 1
Earning
a Living From Your Talent
Q:
How much do you charge for a concert? What is your fee to do
special music? What is the price for you to perform at our event?
A:
If you’ve been doing music for any length of time,
you’ve probably been asked one or more of these questions at some
point in your musical endeavors.
For most of us it’s a time of awkwardness, stumbling over a
pause and an “um” and a “well, what ever you think is best”
type of response, yet if you’re committed to your craft &
you’ve taken the time to develop your skills as an artist, whether
you are a speaker, a musician (singer or instrument), actor or
comedian, when you take the time to develop your talent & the
gifts you’ve been given, you have made a decision to step out from
being an “average or mediocre” artist and are now pursuing
“mastery.” Mastery
is mastering one’s craft to a level of excellence; above and
beyond the expectation of your audience.
To challenge yourself even further growing and excelling in
your craft. People
master their crafts by studying, learning from those who have gone
before them; by imitating or practicing what they’ve learned and
applying the skills over and over again until it is second nature;
and finally by applying what they’ve learned.
In the area of the arts this can be accomplished at a recital
or singing special music during a church service or doing a set at a
coffee house or by performing a complete concert at an event.
Wherever
you are in the level of mastery there is a perceived “talent
value” that you have. (Go
to http://www.bookingworkshop.com/EventDetails.html
to check the talent value chart determine your perceived talent
value). A talent value
is simply a value or a dollar amount that the music industry expects
to pay for the level of talent you possess
Once
you have established your talent value be flexible in your
expectations of receiving what you’re worth J,
especially if asking for a fee is something new for you.
You may discover that your talent value is more than what
you’ve been asking and you might feel a little uncomfortable
asking for such an amount. This
is where the flexibility comes in, for example, let’s say you’re
a musician and your talent value is $500 but you’ve never asked
for more than $200 for a concert or event.
To determine how flexible you need to be, answer the
following questions & solutions:
Q:
Which would best describe your level of music as of today: 1.
Hobbyist 2.
Part-time 3. Half time musician/Half time “real job”
4. Full-time musician
A:
If you are a hobbyist and do this for fun on the side or
do this part-time perhaps as a way to give back to your community or
to serve in your church, then it’s completely appropriate not to expect
any type of financial remuneration.
However, if you’re goal is to be doing this on a half time
or full time basis, then it is not only acceptable to have a fee,
but you have a responsibility to be a good steward or good manager
of the gifts & talents God has given you and included in that
stewardship is earning a wage to provide for yourself and if you
have a family, to provide for them as well.
The Bible tells us “the workman is worthy of his wage”
and not to “muzzle the oxen while it is trampling out the
grain.” If God cares
that animals are fed while they’re working, how much more does He
care that you and your family eat while you’re working. Bottom line: It’s
okay to do what you love for “work” and get paid for it.
Q:
How much money do you need to earn from your music to support
yourself and/or your family on a monthly basis?
A:
If you’re talent value is $500 per event and you need
to earn $3,000 per month then you need to do six events per month.
(6 events x $500 = $3,000).
Again, here’s where you’ll want to be flexible.
If $200 seems to be your average honorarium, then you can
expect to average between $200 and $500 per event, this will be
between 10 and 15 events per month until you feel more comfortable
& confident in asking for you fee. (Next article will discuss
how to ask for your fee)
Q:
Do you have any product you sell at your events such as
CD’s or T-Shirts, books?
A:
Remember, when people come to an event and they are
moved, they want to take home something to remember the moment.
It’s human nature. When
you have merchandise available for your audience, to listen to or
look at and to take home with them, it allows your audience to
re-live the moment long after you and your event has left town.
Another
way to increase revenues in your concert is to become a World Vision
artist. If you’re not
already including child sponsorship in your concerts, now is the
time to start doing so. Contact
World Vision at 1-800-803-7775 for more information & to see if
you qualify for their Artist Associate Program.
Your ministry will touch the lives of children in parts of
the world that you may never visit—yet through your ministry lives
will be changed with the Gospel of Christ through you and your
audience.
For
more information on booking or to order the Booking Workshop on CD
go to http://www.bookingworkshop.com/cd.html
and until next time, “Live Your God-Given Dreams!”
Dawn
Jones
Toll
Free: 1-877-686-1955
www.dawnjones.net
www.bookingworkshop.com
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